I am very good at gaming Google and influence organic change on search engines. This is called Search Engine Optimization. None of my friends know what that means. Hopefully, this Wiki-love from Wikipedia will help you, my friends. Read more…
1 Comment » Posted on May 28th, 2007 by Chris Abraham
Search Engine Reputation Management (or SERM) tactics are often employed by companies to proactively shield their brands from damaging content brought to light through search engine queries. Read more…
No Comments » Posted on May 28th, 2007 by Chris Abraham
New Media Marketing is a relatively new concept utilized by businesses in developing an online community, which allows customer evangelists to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. Read more…
1 Comment » Posted on May 28th, 2007 by Chris Abraham
Word-of-Mouth Marketing, or WOMM, also known as buzz marketing, is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services. Read more…
No Comments » Posted on May 28th, 2007 by Chris Abraham
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly. Read more…
1 Comment » Posted on May 28th, 2007 by Chris Abraham