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Loading ...My friend just asked me to “define vertical blog” because she doesn’t “know what that is.” In short, a vertical blog is generally niche in its focus, limiting it daily coverage to one industry topic. Fashion, sports, gadgets, gossip, autos, tech, and politcs are examples of popular vertical blogs. Some very influential vertical blogs, such as Jeff Jarvis’ BuzzMachine, are madatory reading by industry influencers within the vertical but are unknown outside the fold. Vertical blogs showcase expertise and insight and are an excellent way for build personal and professional brand equity.
“Vertical blog” is short for a “vertical industry” and “vertical market” blog. The terms “vertical market” and “vertical industry” seem to be used interchangeably.
When I refer to Strumpette being a “vertical blog” I mean “vertical market” blog. Strumpette is a PR vertical blog because it addresses the public relations industry. Wonkette is a political vertical blog and Across the Sound is a new marketing vertical podcast.
A vertical blog is a blog that is focused on a very niche market, in my case, “new media, new marketing, social networks, web 2.0, and SEO.” The term, vertical blog, is based on the concept of vertical markets, “a vertical market, or niche market, is a group of similar businesses and customers which engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry. An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar customers and aren’t available for purchase to the general public.” Via Wikipedia
Filed under: Vertical Blog, Vertical Blogging, Vertical Blogs
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