There is a story on digg I really don’t believe: Digg.com hits 750,000 fake Digg Accounts. It says that marketers, spammers, and advertisers have up to 5000 puppet digg accounts in order to game the diggosphere. I don’t buy it.
I actually left this comment, “Yeah, even though I am a marketing guy and am super interested in the digg effect, I also do Internet analysis and web strategy and I got to research and interview the gang from digg. They have poured all of their money and resources into the back end to try to prevent the kind of gaming that Wired, et al, tend to accuse them of; that said, I have to say that the diggs that do get wickedly diggdotted are all pretty good stories. If advertising groups or PR teams were majorly invested, they would certainly pass more crap; and spammers actually have nothing but crap to pass. Just my two cents…”
I don’t buy it. I have worked for some seriously focused online marketing and PR firms and they just couldn’t do it. Show me a company that is selling such services, even on the DL.
