I Have Moved all of My Web-Based RSS and Feed Reading to Google Reader

Reader is an easy-to-use advanced platform to read news feeds

Google Reader goes beyond simply reading blogs and news sites or reading RSS feeds through portals or clients

Reader users can find, add, search, save, share, email, and tag syndicated & news content, in a sense, coloring it with their own experience with the inline widget

Google Reader incorporates the del.icio.us approach

Users are encouraged to categorize content leveraging their own chosen tags

Shared Items feature
- Shared Items feature is a personal social bookmark, like del.icio.us
- What have you shared, or „bookmarked“
- Instead of simple browser bookmarking
- Items are always available to user & friends

Comma-separated taging allows Reader to organize content

Shared Items is a personal site (with RSS) users can share “their news�? with their friends: http://google.com/reader/shared/08363259999826738566

Offers Unique Ability to Find Feeds by Search and Bundles

Simply put a URL, a search term, or an RSS feed into „Add Subscription“ box (below) to add subscriptions
- Direct RSS URL
- Site URL (will discover feed)
- Search terms (will return feeds based on relevance)

Google offers prepackaged, topic-based bundles to make adding content simple
- A bundle is a prepackaged collection of news feeds, as chosen by Google

Search for “pink is the new blog�? easily finds blogs and allows user to “subscribe�?

Assortment of content bundlesincluding News, Sports, Fun

News content bundlesoffers feeds from BBC, Google News, ESPN

Google wants you to never leave Google

Google Reader is embedded into the „Google Universe“ through the Google ID
- Google Reader allows a simple interface for maintaining, reading, and finding new content (news, blogs, alerts, etc)
- Google makes it easy to „read“ Google Reader feeds through widgets the Google home page (www.google.com/ig) and Google Desktop (desktop.google.com/)

Google Reader offers a widget for Google Homepage

Google Reader Success, Adoption and Technologies

When Google Reader Application Launched? October 10, 2005

Subscriber numbers: N/A
- The reception of Google Reader has been good enough to draw users away from the gold standard NetNewsWire.

No Google Reader revenue model

Technology
- Integrated into active server queries via AJAX

Success and failure of the Technology and Web 2.0
- The initial version of Google Reader was heavy and slow
- Google Reader is too young to come to a conclusion of success.
- The popular adoption of RSS reading has been slow
- Problem to-date has been based on complexity of technology
- Google Reader does not require any technical proficiency

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