“My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience,” according to the mission of my last resume.
PROFILE
I am an expert in online outreach, advocacy and marketing with over 10 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:
- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Salesman: entrepreneurial nature with a very strong business network and web of personal relationships
- Marketer: Over three years of online buzz marketing, online buzz marketing, and online word-of-mouth marketing
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement web strategies and marketing plans to reach online consumers
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising (SEM)
- Protector: online brand protection, defensive SEO, online crisis response, and online brand management
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996
CLIENTS
- Word-of-mouth marketing and SEO strategy for crayon LLC
- Online brand promotion and blogger outreach for PayPerPost
- Technology Strategy reports commissioned for Deutsche Telekom
- Web Strategy document commissioned by Diversion Media for Travelistic launch
- Web Strategy document commissioned by Friendster
- Promotional campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging (Edelman)
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty (Edelman)
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others. (NMS)
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc. (NMS)
PROFESSIONAL EXPERIENCE
Founding Partner, Abraham Harrison LLC -10/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Technology Strategy reports commissioned by COMTEG
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use
- Designed and developed opt-in membership Email and messaging campaigns
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Fully-monetized network of blogs and affiliate web sites
- Affiliate keyword marketing and contextual advertising
- Search engine optimization (SEO) and online promotion
- Administration of multiple WordPress, Moveable Type, and Drupal blogs on dedicated server
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.34 install
- Monetization of blogs, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blogs
- Manage Google Apps Premier hosting of Email for Abraham Harrison LLC
- Manage CentOS dedicated server hosting Drupal, WordPress, and Movable Type installations
Sales Representative, Visible Technologies -1/2007-Present
- Sell and promote TruCast and TruView SEO and online advocacy ASP solutions online and in Washington, DC
Associate, crayon LLC -3/2007-Present
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Audited all crayon LLC sites and blogs for SEO, UI, architecture, branding, and marketing strategy
Senior RSS Consultant, Hinchcliffe & Company -1/2007-Present
- On-site syndication strategist for T. Rowe Price Information Technology (TRPIT)
- Research and development towards deploying a public, consumer-focused RSS product
- Solution included a customized ATOM 1.0 feed supplying daily mutual fund pricing
- Solution included a Google Gadget and a Live.com Microsoft Gadget alternative
- Solution included subscription strategies for Bloglines, Google Personalized Home Page, etc.
Director of Social Media, COMTEG.COM -12/2006-Present
- Web2.0 strategy analyst for major European telecom company
- Produced case studies on Web2.0, Revver, digg, Google Reader, Google, YouTube, Helio, VOX, Dodgeball, Second Life
- Produced case studies on prediction markets: Inkling Markets, PROTRADE, Blogshares, Washington Stock Exchange (WSX), The simExchange, newsfutures, RealityMarkets, Consensus Point (Foresight Server, Foresight on Demand), NewsFuture (Prediction Trader)
- Produced case studies on online personal and public calendars: Google Calendar, Yahoo! Calendar, AOL Calendar, Apple iCal, Microsoft Live, Upcoming, Eventful,
- Produced case studies on blog and feed search engines: Ask.com, Technorati, Google Blogsearch
- Produced case studies on social networking sites: VOX, YouTube, digg
- Produced detailed studies and corporate recommendations on Web2.0 (web 2.0), RSS, widgetization (widgets, Google Gadgets, desktop gadgets), long tail strategy
- Produced case studies on online address books and online contacts and networks: Plaxo
- Direct engagement and recommendations for web2.0 strategy
Consultant, Travelistic.com, Diversion Media -8/2006-10/2006
- Web strategy document commissioned by Nicolas Butterworth
- Word-of-Mouth and buzz marketing strategy document and hiring recommendations
- Search engine optimization (SEO) strategy document
Independent Web Strategies Consultant -8/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Web Strategy document commissioned by Nicholas Butterworth and Diversion Media for Travelistic.com launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use
Senior Account Supervisor, Online Advocacy, Edelman -5/2006-8/2006
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced Exposing the Paid Critics blog for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns
Technology Strategist, New Media Strategies, Inc. -9/2003-5/2006
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc . . .
Independent Contractor, imwave -11/2005-Present
- Fully-monetized network of blogs and affiliate web sites
- Affiliate keyword marketing and contextual advertising
- Search engine optimization (SEO) and online promotion
- Administration of multiple WordPress blogs on dedicated server
Consultant, Blog Production and Strategy, BoldMouth -8/2006-Present
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog
Director of Sales, eResources, LLC -9/2002-9/2003
- Managed sales force and new business for the ITonDemand and the eResources Content Management System products
Senior Web Developer, National Legal Aid & Defender Association -2/2002 9/2002
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL
Managing Director, beehive North America -7/2000-2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)
Online Community Builder, Caucus Systems, Inc. -7/1999-6/2000
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)
Senior Information Engineer, FCBS -12/1997-7/1999
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website
Teacher, Education for the Arts (EFA), KRESA -8/1996-6/1998
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program
Software Engineer, Proxicom, Inc. (Proxima in 1996) -1/1996-8/1996
- Internet web application developer for the seminal web application company
Technical and Customer Support, Picture Network International (PNI) -7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company
PROFESSIONAL AFFILIATIONS
Guest Lecturer on History Blogging, History in the Digital Age, American University -1/31/2007
Guest Speaker, “What is RSS? And How can it change my life?,” AOL University, AOL -2/8/2007
Blogging Instructor, The Writer’s Center -2/2006-5/2007
Blogger, Because the Medium is the Message -1999-Present
Stock Photographer, Pacific Stock -1990-Present
Stock Photographer, Corbis -1990-2004
Guest Lecturer on Public Affairs Blogging, SIPA, Columbia University -10/15/1005
Emergent Technologies Advisor, Communications Advisory Board, Urban Institute.
Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute
Partner of Counsel, Haft, Harrison & Wolfson, Inc.
Associate, Howard Rheingold Associates
Founder and Organizer, DC Zope Python User Group (ZPUG)
EDUCATION AND TRAINING
The George Washington University, Washington, DC
- BA, American Literature, Minor Creative Writing, 1993
University of Hawaii, Manoa Campus, Honolulu, HI
- Intensive course work, French, 1992
University of East Anglia, Norwich, UK
- Junior year abroad, English and American Studies (EAS), 1990-1991
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