Once a list of friendly and like-minded bloggers has been assembled, organize them in an Outlook Contacts folder. Read more…

While exploring the blog search engines for relevant company-related content, take note of particularly friendly blogs and bloggers. Also take note of any blog and bloggers who are actively embedding your company code into their blogs. Read more…

The internet is neither a place nor a destination. One cannot broadcast to the internet and there is very little correlation between throwing money at advertising and building brand equity. Read more…

While exploring the blog search engines for relevant company-related content, take note of particularly friendly blogs and bloggers. Also take note of any blog and bloggers who are actively embedding Your Company code into their blogs. Read more…

Doing online advocacy requires commitment, inclusion, attachment, and perseverance. If you participate online, you had better not be a one-night-stand. Be sure to engage in the long term conversation and always be available to answer questions. Read more…