Although links from Wikipedia result in traffic and new users, figuring out the culture of Wikis – and Wikipedia specifically – is a much larger document. Suffice it to say that in most cases, openly and generously contributing to a Wiki is a very powerful way to become an influencer in a very influential web resource. Directly promoting your company or adding your company entry always results in very negative blowback. I have made all the mistakes and have had a lot of great successes as well. Wikipedia isn’t a wilderness, it is heavily guarded and has a very strict protocol you can learn more about.
