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Posted on May 20th, 2007 by Chris Abraham
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In a strange parallel to love, B.L. Ochman has found that “the more he gives (away for free), the more he receives (in money)” I believe the secret here in love and business is in not giving half-measures.

When business people “give their shop away” it means that they’re wasting time teasing and not giving. Ever see how mad a dog becomes when teased with steak versus how loyal when you feed it? Same in business.I have personally donated money to Greymatter as well as SharpReader, just two examples. They’re both 100% free, no strings attached and no teasing, just raw steak. Via ProBlogger, who is a perfect example of this.

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Filed under: Cluetrain Manifesto, New Marketing, Web 2.0

One Response to “The More You Give Away the More You Sell”

  1. B.L. Ochman, on May 21st, 2007 at 4:12 pm Said:

    The post in my blog that you link to is not about Seth Godin, who you are quoting.

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