Filed under: Internet Forensics, Online Intelligence

There is an art and science to pulling the covers back on the what’s really going on in the blogosphere. Read more…

No Comments » Posted on May 20th, 2007 by Chris Abraham

Filed under: SNS Strategy, Social Meda, Social Networks

The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. I hate SNS sites like boompa.com – a site devoted to your favorite cars – because I am not JUST a car guy. Read more…

No Comments » Posted on May 20th, 2007 by Chris Abraham

Filed under: Cluetrain Manifesto, Conversation Marketing, Marketing Strategy, Markets are Conversations, Online Conversation, Online Marketing, Online Messaging

The Internet is neither a place nor a destination. One cannot broadcast to the Internet and there is very little correlation between throwing money at online advertising and building brand equity online. To quote the Cluetrain Manifesto, “markets are conversations,” and marketing to the Internet not only requires engagement in the conversation that is already happening online, but it also requires engaging with the people having these online conversations.

No Comments » Posted on May 20th, 2007 by Chris Abraham

Filed under: Internet Strategy, Online Strategy, SNS Strategy, Social Meda, Social Networks, Web Strategy

The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. Read more…

No Comments » Posted on May 20th, 2007 by Chris Abraham

Filed under: Internet Strategy, SNS Strategy, Social Meda, Social Networks, Web 2.0, Web Strategy

Creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. They crave connection and will pursue any perceived connection such as shared interests, hometowns, movies, orientation, or schools. Read more…

No Comments » Posted on May 20th, 2007 by Chris Abraham

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