Posted on May 19th, 2007 by Chris Abraham
(No Ratings Yet)
Loading ...Marketing Sherpa has an article on Viral Advertising that I discovered through ProBlogger.
Viral Advertising is defined as “viral ad campaigns aren’t focused on the brand itself” which is solid and precise. I like to call it circumadvertising or circummarketing. To advertise or market around the brand itself. As in circumlocution, as in “The use of indirect marketing or advertising”
The article is pretty remedial. It doesn’t cover Extreme Publicity but keeps to the simple tried-and-true Tell-a-Friend, Forward-This-Site, and Share-this-Video strategies.
Filed under: Buzz Marketing, Circumadvertising, Viral Advertising, Viral Marketing, Word-of-Mouth Marketing
Loading ...
Leave a Reply