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Never Having to Say You’re Sorry

Posted on May 19th, 2007 by Chris Abraham

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PR Blogging nice things about your employer is one way to do it, but the better way, called White Knuckle Blogging, truly trusts the zen of “the only thing bad is if no one talks about you at all” and “there is no such thing as bad publicity.” Even at Microsoft. Thanks to Scoble by way of Active Voice.