Never Having to Say You’re Sorry

by Chris Abraham on May 19, 2007

PR Blogging nice things about your employer is one way to do it, but the better way, called White Knuckle Blogging, truly trusts the zen of “the only thing bad is if no one talks about you at all” and “there is no such thing as bad publicity.” Even at Microsoft. Thanks to Scoble by way of Active Voice.

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