Although the article by Jarvis talks more about GoogleNews, the AP, and AFP, it it also true for blogging: “In this new world of distributed media, if you’re not aggregated, you’re nowhere.”
Pinging and getting yourself aggregated by MyYahoo, Bloglines, Feedster, Feedburner, Technorati, and Blo.gs is a Very Important first step.
(I wrote Aggregation is the New Black on April 16, 2005. Now, it is two-years later. The mainstream has finally caught up.)
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