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Whenever you post a new entry to your blog I am pretty sure you tell all your friends. It is also important to tell blog search engines and news aggregators so that they too can check out all your new content. Telling them you have fresh content is called pinging them.

A ping server is a bit of software infrastructure, a server program to be specific, which lets a feed tell us ‘I’ve just updated; please index me now.’ What it receives is a small tidbit of information from a blogging or publishing tool which is called a ‘ping’. Hence the name.

The simple solution is to make sure you visit Ping-o-Matic every time you publish a new blog entry. I have already published a comprehensive list of available ping servers.

Depending on which blog service or which blog software you use, there are simple ways to automate the act of pinging all of the ping servers.

I plan to delve much more deeply into this very very soon.

(Note: my ping server list is now maintained on Wikipedia)

Available ping servers

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One Response to “What is a Ping Server and Why You Need to Ping”

  1. February 14th, 2006 at 9: 53 am Feedblitz seemed to be the best I could find (feedburner integration is a bonus). With the paid version I don’ t get the heavy orange branding Mike speaks of, but I’ ve always wanted more in relation to the frequency. I want a console that allows me to do scheduling. More importantly, I want to check off which articles to include in the mailout. Email fatigue sets in quickly and blasting off every single post is a sure fire way to keep your churn rate high. The other question…

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