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Loading ...I know people who take notes on yellow pads, who buy their books at Barnes and Boarders, send letters via mail, go to movies, meet at bars, read the morning paper, subscribe to journals, and have a home phone with an answering machine.
Since technology is so cheap, being well-connected does not always mean being well-healed. Some of the most wealthy, educated, and intelligent creatures on the planet are luddites.
In this definition, I mean “one who opposes technical or technological change” and not “a group of English workers in the early 1800s who protested against the changes produced by the Industrial Revolution that they felt threatened their jobs.”
The most obvious upper-middleclass luddites that jump to my mind are doctors, lawyers, and Indian Chiefs. Indian Chiefs include CEOs, professors, writers, business owners, salesmen, chefs, therapists, coaches, and intellectuals.
In my personal experience, the more a life revolves around billable hours, the less a life wants to be invested in the always-changing, easily outsourced timesink known as technology.
According to an AdAge article, Marketing to American Luddites, we have to remember not to transition all of our marketing dollars to the Internet
According to this article, the true luddite without cell phone, BlackBerry, or Internet is richer and more affluent than you might believe. “That group of 45 million includes nearly a half million people in top management, about 1 million newlyweds and nearly 5 million people with household incomes above $60,000.”
So, like any investment, including marketing and advertising budgets, it is important to “diversify your portfolio.”
Filed under: Marketing Strategy, Promotional Strategy
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