Thomas Mahon is writing a simple, passionate blog on his life’s work, which is making Bespoke suits on Savile Row, called English Cut.
Of course he is selling, of course he is marketing, but he is also giving his readers way more than we’re asking for.
Mr. Mahon offers us (for free!) a portal into the mysterious world of the Savile Row tailor with its old world tradition and the mastery demanded by this métier.
We also get an intimate glimpse into his day-to-day life in and around the Row as well as his office in Cumbria. Even where he and the other master tailors grab a pint after work.
It really doesn’t get better than this, now does it? No, seriously, it doesn’t.
I am so glad I found this site because this is a real-world example of what I discussed in a previous case study, Corporate Blogging Case Study: Antiques Dealer.
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