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Loading ...When a dealer in Chinese antiques and furniture asked me for help on promoting her import-export business, I suggested that she keep a travel blog. This way, she would be able to share her very unique experiences with her current and future customers.
Since selling is really equal parts product and perception, the blog would allow her to both publically legitimize the authenticity of her items and project even more romance and mystery onto the already exotic antiques that she sells.
All that would be required is to find an Internet cafe at the end of each day and blog her travel stories, highlighting the funky little shops, the interesting relationships, as well as all her exciting finds.
People love cultural exotica anyway, but with a compelling back story and evidence that the item was in fact hunted out and discovered, the value of the item is bound to rise.
Filed under: Blog Strategy, Case Studies, Corporate Blogging
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