From markets are conversations to markets are relationships to business is relationship. The truth is, everything is relationship. Everyone else in the world does business purely on relationships with next to no regard for the excellence of the product. This is new and exciting because until now, the most revolutionary revision has been, “markets are conversations,” according to The Cluetrain Manifesto.

Although I consider the hijinx of the Computers, Freedom and Privacy conference nerds to be amusing, we don’t need to fight fire with fire against the panopticon, we have the blogosphere which is the best way to watch the watcher that the world has ever seen. A checks and balance of power.

According to a funny article by B.L. Ochman from back in April 2005, “Brace yourself, bloggers, hoardes of them soon will trash your inbox with press releases fom hell and ‘Dear Blogger’ emails.” What a brilliant premonition, BL.

Tom Foremski makes an excellent point when he states, after talking to Doc Searls and mentioning The Cluetrain Manifesto, “it must be easier than ever for organisations to attempt to influence those now very public ‘market conversations’ because they are grouped together, rather than fragmented into the normal daily noise of society.”

The Cluetrain Manifesto is still an important record of the shift in organizations from top-down, to bottom-up. To paraphrase, markets are conversations and require human relationships.

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