One of the least important reasons for doing online messaging and blogger outreach and brand ambassadorship is to actually solve problems. The real mission of a online messaging and blogger outreach campaign is to share the experience, hope, expertise, and story. Read more…

Blogrolling sites that you want to be connected to can lead to reciprocal linking. The nature of the blogosphere lends itself to linking. The process of exchanging links with other websites is called Reciprocal Linking.

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A blogroll is a collection of links to other blogs. Blogrolls are found on most blogs. Blogrolling is the original and most-respected service, although any link list is commonly referred to as a “blogroll”. Read more…

A powerful technique for building community on blogs is to find a compelling item about your industry, products, and services, then search for blogs that are already talking about it on Technorati. Read more…

Blog search engines such as Technorati, Ask.com, Feedster, and BlogPulse only care about the last word. If you can reply to a negative, hurtful brand hit, then you can dominate the conversation and win the debate in most cases. Read more…