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Loading ...Although this list is 18-months-old, this is a great list of early-adopter corporate blogs — the companies that did corporate blogging both first and best. It is well worth looking at. Congrats to the first, the bold and the beautiful corporate blogs and bloggers.
Aaron Fleming - There’s No Place Like 127.0.0.1
“The title means “There is no place like home”. 127.0.0.1 is the loopback address of your own computer. So, if you were to telnet to 127.0.0.1 you would “go home”. This corporate blog provides both clients the general Internet a look into the technical guts of iUpload.â€
http://aaron.iuplog.com
(A number of employees keep their own blogs on a server called www.iuplog.com – the most famous is Aaron Fleming’s. Very easy to replicate because it seems to use a pretty standard install of a popular blogging software, WordPress. We can surely so something very much like this.
See also, http://anita.iuplog.com/ - http://royce.iuplog.com/ - http://carter.iuplog.com/ -
Ask Jeeves Blog
http://blog.ask.com/
The Ask Jeeves Blog is a very casual, collaborative, and informational blog. Instead of allowing their employees to blog individually, they generously cover the lives of their employees, keeping track of their vacations and photos. You get a real feel for the culture of the company while still being marketed and educated on the products and services.
Australian Microsoft Recruitment Web Log
http://blogs.msdn.com/ausjobblog/
Exclusively a job site, using the blog format to highlight opportunities. Highlights the power of merely using the framework of a blog to distribute Press Releases, Annoucements, and Jobs.
Forta.com by Ben Forta
http://www.forta.com/blog/
Ben Forta is the king of a web application development tool called Cold Fusion. He wrote the book on it and is using forta.com to self-promote and to promote his books and skills. There are a couple of posts that are playful, but he basically uses the blog as a forum for training dates, for upcoming tech and events, etc… still, it is popular and a smaller component of his www.forta.com property.
Flight Test Journal
http://www.boeing.com/commercial/777family/200LR/flight_test/index.html
Very interesting and casual blog about the 777-200LR aircraft as it goes through its test flights. Hosted by Boeing, it is pretty interesting and is a collaborative blog, allowing an assortment of authors – engineers, managers, test pilots, and programmers – to tell a story about the process they are going through. I would call this best of breed. An excellent blog and something we can easily replicate. See also: Randy’s Journal: http://www.boeing.com/randy/ (vice president of marketing for Boeing Commercial Airplanes) – less playful and with fewer postings.)
Borland Blogs
http://blogs.borland.com/
Collaborative blog, all about what’s going on in the software development world of Borland. Many topics and many bloggers. On this main site you have access to them all, but you can also subscribe to each individual subject topic as well as each individual blogger – and each has its own unique RSS feed as well.
Charlene Li’s Blog on Forrester
http://blogs.forrester.com/charleneli/
Forrester Research does some stuff that is very much like what we do. Li uses this blog to talk about what they do and their “take†on what’s going on in terms of technology and the media. She also promoted their white papers, their free seminars, and their services and research. Would be easy to replicate. Might be interesting to do a blog like this for NMS.
Christian Cantrell
“Product Manager for Developer Relations at Macromediaâ€
http://weblogs.macromedia.com/cantrell/
In this blog, Cantrell is blogging exclusively to developers as a way of keeping himself in the conversation as PM for developer relations. Well done but he breaks a rule, which is he does not allow any of himself to be revealed in the blog. Color is at a minimum.
Cisco High Tech Policy Blog
“Welcome to Cisco Worldwide Government Affairs’ (WWGA) High Tech Policy Web Log (”Blog”). WWGA started this blog in an effort to share the public policy expertise and opinions of our team members. We hope that you find it useful.â€
http://www.cisco.com/en/US/about/gov/blog/index.html
Dry but informational and very niche.
del.icio.us / blog
http://blog.del.icio.us/
Very informal and “in the guts†look at the culture and the process behind del.iciou.us. Their powerful angle is their casualness and the feeling that you have full-access to their thing.
2005 Ford Mustang Blog
http://blog.ford.com/BLOG.CFM
Collaborative blog that is now defunct because the Mustang is out. Not interactive but a must read for all the folks who wanted a taste of the car before it came out. Engineers and designers did the blogging.
GM FastLane Blog
http://fastlane.gmblogs.com/
Very fine example of the kinder, nicer, personal side of General Motors. This is a collaborative blog. Really personal and also very friendly-looking. Really easy to read and we can easily do such a thing.
(See also http://smallblock.gmblogs.com/ - Niche collaborative blog written by GM engineers about their fabled Small Block truck engines.)
Google Blog
http://googleblog.blogspot.com/
“Googler insights into product and technology news and our culture.â€
This “grassroots†official Google blog actually resides on one of Google’s properties: Blogger. The same feeling of being an everyblog pervade. Google keeps it minimalistic and casual the entire way through. This is a best of breed corporate blog because they really allow you to “see behind the curtain†on all of their current and developing projects. It is very collaborative with posts by engineers, programmers, project managers, and so forth voice in.
Face-to-Face
“The blog of Jambo Networks. Using wireless technology to enhance face-to-face networking.â€
http://www.jambo.net/blog/
Plain vanilla Movable Type blog but very casual, very personal, and compelling. It is also updated regularly.
Jupiter Research Analyst Weblog
http://weblogs.jupiterresearch.com/toplevel/
Analysts from Jupiter Research have a collaborative blog wherein they get to have pretty free reign over the content they publish. More branded and official than other blogs, still within the realm of blogs we can make for our clients. Having multiple analysts blog allows the blog to be updated very often. Best of breed.
Yahoo! Search Blog
http://www.ysearchblog.com/
Very nice and easy-to-enjoy blog that allows comments and trackbacks, interactive variables that a lot of corporate blogs are not willing to “turn on†because there is a lack of control associated with them. More sophisticated than the Google blog, it is also collaborative and both informational and entertaining. Best of breed.
Filed under: Corporate Blogging
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Good list, but you might also want to check out Southwest and Seventh Generation’s blogs:
http://www.inspiredprotagonist.com/
http://www.bloggerschoiceawards.com/blogs/show/3542